Whenever you observe superstar hairstyles as carefully as we do at Attract, you start to note private patterns. Now and again, a star will do one thing just a little totally different with their hair, and after just a few situations of that new hallmark, it qualifies as a brand new signature look. Take Kylie Jenner, for instance: On a number of events all through 2023, she wore her hair very deliberately over not less than one eye, comparable to on the WSJ Innovator Awards and at Paris Style Week. And now, in her newest Instagram grid put up, she’s carrying her hair over her eyes once more — however not in a method we have ever seen or anticipated.

Whether or not or not you’ve got come to begin picturing the entrepreneur with a tendril or two over her eye, likelihood is your default psychological picture of Jenner includes lengthy, voluminous, darkish brown hair. Her look within the newest Kylie Cosmetics marketing campaign checks that third field, nevertheless it’s neither lengthy nor voluminous. In truth, it is maybe the edgiest, bluntest, artsiest bowl reduce we have ever seen, made all of the extra fascinating by the truth that it is on Kylie Jenner’s head — an area normally reserved for ’90s supermodel size and layers.

Jenner poses in a strapless, black costume, her ear-length hair nearly an ideal coloration match. The bell-shaped bowl reduce has an nearly helmet-like impact, utterly masking her eyes, however lifting a bit increased than the remainder of the size throughout her nostril. It is an ideal presentation for the marketing campaign’s star product: Precision Pout lip liners, which launch on December 6.