As TikTok customers devour edible magnificence developments, it’s not shocking that merchandise look extra scrumptious nowadays. The most recent instance is Milk Make-up’s new Cooling Water Jelly Tint, a lip and cheek tint that’s paying homage to gummy worms, Jell-O, and different gelatin-based desserts. The tint is available in 4 punchy shades (Burst, a vivid fuchsia, Chill, a vibrant pink, Spritz, a heat strawberry, and Splash, a plum) that look juicy within the tube, however are they price sinking your tooth into? (Metaphorically, in fact, as a result of we’d by no means suggest you eat your magnificence merchandise.)

Milk Make-up Cooling Water Jelly Tint in Spritz

Milk Make-up Cooling Water Jelly Tint in Chill

Milk Make-up Cooling Water Jelly Tint in Splash

Milk Make-up Cooling Water Jelly Tint in Burst

Even at first look, I’d say sure. Take away the cap on any one of many 4 tubes to disclose a clear candy-like cylinder. (They’re like Push Pops, however with a twist.) Faucet it towards your pores and skin and also you’ll discover a bouncy texture (it’s firmer than jelly you’d discover in your fridge or pantry, however nonetheless has recoil) and an instantaneous cooling sensation. “The cooling is from the discharge of water upon urgent,” says beauty chemist Ginger King. “Additionally, the inclusion of aloe vera with humectants like glycerin, sorbitol, and polysaccharide with polymers can improve that impact.”

For those who’re a fan of Milk Make-up’s merchandise, you’ll be reminded of the model’s authentic Cooling Water as you play with this new product. The distinction between the 2, other than the plain tint? The Cooling Water Jelly Tint comprises “far more humectants,” says King. The moisture magnets make the Cooling Water Jelly Tint extra hydrating.

Of the 4 colorways, I gravitate towards Spritz, a heat strawberry shade. After I first swept it throughout my pores and skin, straight from the tube, I used to be intimidated by its endurance. Severely, it doesn’t transfer as soon as it units onto your pores and skin, which takes only some seconds. I assumed, What if I’m left with streaks of crimson on my cheeks?

To stop this, Milk make-up artist Sara Wren has two strategies: “Utilizing a brush lets you construct up the watercolor-like pigment and offers a extra exact utility,” she says, and suggests an angled, semi-fluffy brush, just like the Sephora Assortment Blush Brush #93.

Sephora Assortment Professional Blush Brush #93

Beautyblender Unique Pink Make-up Sponge

For much more management, use a humid sponge. “After squeezing out any extra moisture, you possibly can dab the sponge immediately onto the stick after which faucet into the pores and skin to use and mix out,” Wren says. “The added moisture provides you with a bit extra play time with out altering the lasting energy of the stain.”