For the previous 20 years, OkCupid has matched daters on what issues to them by way of our matching questions, which have been answered 10 billion occasions. Throughout that point, there’s been tens of billions of Likes despatched, billions of Matches made, tens of billions of Messages exchanged, and lots of of hundreds of thousands of photographs despatched. And from our #BlackLivesMatter profile badge to our I’m Professional Selection profile badge, there have been greater than 6 and ½ million badges added to daters profiles over the previous few years, signaling to different customers what’s essential to them.

INDE-DATING

Whereas hundreds of thousands of Gen Z and Millennial daters on OkCupid are on the lookout for a accomplice, they’re nonetheless proudly impartial. After we requested practically 1 million daters on our app, practically 8 in 10 folks stated they take into account themselves impartial — and people who do are receiving (5%+) and sending (17%+) extra Likes on our app in comparison with individuals who say they aren’t. Final 12 months, there was a 181% improve in mentions of “impartial” on OkCupid profiles main into cuffing season (October to November), and we’re assured this development goes to result in more healthy, extra profitable relationships in 2024. Specializing in your self permits you to construct your shallowness, assess your personal feelings, and fulfill your private wants, resulting in with the ability to deliver your finest self to a relationship.

POLI-DATING

Gen Z and Millennial daters are more and more considering discussing politics with their matches. Just lately, practically 20 million folks on OkCupid stated they get pleasure from discussing politics, and with greater than 60 international locations holding elections in 2024, that is set to turn into essentially the most political 12 months but — in politics AND in relationship. Globally, practically 8 in 10 (79%) daters on OkCupid stated they’re open to discussing politics with their accomplice.

TRALATIONSHIPS

Honesty has all the time been an indicator of a powerful relationship, however youthful generations are prioritizing it much more. As a result of Gen Z and Millennial daters have grown up with social media, we’re seeing them embrace a tradition of authenticity, honesty and transparency in terms of their relationship lives. They aren’t as guarded or personal as Gen X, and transparency has turn into paramount to any relationship they enter into. When requested about the principle high quality they search for in a accomplice, honesty (33%) was the most well-liked response adopted by respect (25%), open-mindedness (23%) and a humorousness (19%). And mentions of “honesty” and “transparency” elevated over 30% on OkCupid profiles throughout 2023.

DATEHEISTS

In 2024, singles are pushing shared faith decrease on their precedence listing than earlier generations. The share of daterson OkCupid who stated faith is essential to them dropped from 55% in 2022 to 50% in 2023, and we count on this development to proceed as an increasing number of folks meet on-line and date outdoors their cultures.

VIDEODATING

In 2024, singles will worth their time much more. We requested greater than 2 and ½ million daters on OkCupid in the event that they video chat with a date earlier than assembly them in-person. In 2017 after we first added this query, solely 16% of respondents say they wish to video chat earlier than assembly. This jumped to over 20% in 2020, and although we anticipated this to stay a pandemic development it’s really elevated as restrictions eased and has hovered between 21% and 23% just lately. Individuals wish to be certain that they vibe with somebody earlier than spending time and cash assembly up with them in particular person. And people who are on the lookout for a video date first get 15% extra Likes and 90% extra Matches on OkCupid.

Now that you just’ve realized about our 2024 relationship developments, it’s time to replace your relationship profile! Individuals who full their OkCupid profile get 200% extra matches, so what are you ready for? Obtain OkCupid right this moment.

Media contact: MichaelK@OkCupid.com

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