We’ll be trustworthy: “Serena Williams make-up line” was not on Attract’s 2024 superstar magnificence model bingo card. When Wyn Magnificence arrived at Attract HQ a number of months in the past, we had been slightly stunned and really skeptical (the superstar magnificence model fatigue is actual). However we began utilizing it — we’re right here to do the work — and, come to seek out out, we hit a make-up jackpot.

Since Williams retired from tennis in 2022, she has actually been busy within the lab and the boardroom – she’s additionally the founding father of body-care model Will Carry out and has her enterprise capital agency – however this line was already within the works again when she was successful grand slams. Six years and lots of reformulations later, Wyn Magnificence is lastly on cabinets. “It looks like I have been engaged on this actually ceaselessly,” Williams tells Attract. The journey to producing Wyn began with the phrase ‘lively magnificence.’

“I am an lively individual and it would not essentially imply successful Wimbledons; I really feel like I am extra lively now than I used to be once I was taking part in skilled tennis,” says Williams. It’s not possible to drag as much as the carpool circle in full pink carpet glam — however Williams (who “doesn’t go away the home with out concealer”) wished to nonetheless serve seems at college dropoff, so she got down to create a line that may permit her to placed on a face of make-up in ‘mother time.’

To these understandably elevating their eyebrows at yet one more superstar magnificence line, Williams says Wyn is for the on a regular basis individual. “I really feel like I am an on a regular basis individual. I do know lots of people can be shocked to listen to that,” says Willams. “However even from the way in which I current myself on social, I am going to take off my wig and I am going to do no matter. That is simply who I’m so that is one thing that actually caters to the lives of on a regular basis girls.”

The model’s preliminary launch includes a lineup of 10 make-up necessities, together with waterproof liquid eyeliner, pencil eyeliner, forehead pencil, tubing mascara, lip oil, two lipsticks, a multitasking lip and cheek tint, matte concealer, and what we think about the model’s hero product: a tinted sunscreen.

The sunscreen has already change into a crowd favourite amongst Attract editors (it’s additionally Williams’ favourite), which was sufficient to earn the road April’s One to Watch title. Learn on to find why Wyn Magnificence has joined our checklist of favourite superstar magnificence manufacturers — a feat in itself.

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Overview

You do not have to look laborious to see Williams’ picture mirrored in Wyn Magnificence. The spherical, gentle matte packaging in shiny chartreuse resembles a tennis ball… and the formulation inside are light-weight and maintain as much as a day on the transfer or a exercise session — “you possibly can put on our Glideline Waterproof Liquid Eyeliner for a marathon or two,” Williams says.