Rumors of retired NFL icon Tom Brady’s sports activities model’s demise proved unfounded this week when the New England Patriots legend introduced that he can be merging his TB12 well being dietary supplements and Brady clothes manufacturers with cross-training tools label, NoBull. The transfer has caught the eye of the enterprise world, and divided customers who took to social media to weigh-in on the announcement.

Whereas NoBull was launched in 2015 by Marcus Wilson and Michael Schaffer (each former executives at Reebok), a majority stake within the firm was acquired final 12 months by businessman Mike Repole’s household funding workplace (in addition they personal main stakes in BodyArmor, Vitaminwater and Smartwater). As rumors swirled that Tom Brady had ended his longtime enterprise relationship with Alex Guerrero, the destiny of Brady’s manufacturers appeared darkish, particularly together with his stores reportedly closing. However, whereas Guerrero could also be out, we now know that Repole is unquestionably on workforce Brady.

“I’m proud to announce that at present, @tb12sports and @bradybrand are merging with @nobull, forming one full wellness firm that at its core, will assist folks develop into the very best model of themselves,” confirmed Brady in an Instagram put up on Jan. 02, 2024. “We’re going to push more durable than ever to assist EVERYONE discover the trail to success on their very own journey. The purpose for us is very large development that can change the sport in coaching and vitamin for the world. There’s no restrict on how many individuals we are able to affect and that’s what I’m most enthusiastic about.”

Social media was divided on the information nonetheless, with some customers feeling that Brady’s alleged consciousness of a plot to deflate footballs as a method of dishonest doesn’t line up with the ethos of sportsmanship that they search for of their manufacturers. Brady was suspended for the primary 4 video games of the 2016 season and for some folks, reminiscences run deep. One person on X (previously Twitter) posted that they had been going to cancel their order based mostly on Brady being added to the Nobull bunch.

I simply purchased some @nobull coaching footwear for the health club over the weekend. Tom Brady simply purchased into it and his TB12 firm is now their largest shareholder

I simply cancelled the order

No thanks

We do not assist that over right here

Sports activities hate is actual in my dwelling#NOBull #Cheater

— Steve (@stevie2fruits) January 30, 2024

Others had been pumped by the information nonetheless, and with Brady’s Instagram announcement hitting nearly 250,000 likes in 24 hours, his affect off the sphere appears to be simply as impactful as was on it. “Legendary transfer to make @TomBrady co proprietor of an excellent model identify @nobull,” stated @heydannypeavey on X.  “ to see what they produce!” stated @sportsolicitor, additionally on X.

Legendary transfer to make @TomBrady co proprietor of an excellent model identify @nobull which he’s completely recognized for

— Danny Peavey (@heydannypeavey) January 30, 2024

Each Brady and Repole had been on the “Joe Pomp Present” earlier this week to talk about the merger in-depth, and with the concept of taking NoBull public not out of the of the query, it will likely be fascinating to see how the brand new partnership develops. Whether or not they can maintain a foothold in a saturated market place stays to be seen, but when their gear has the identical longevity because it’s co-owner, then taking Brady on as a accomplice may show to be a sensible transfer.