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On the core of 100% PURE, it’s not solely concerning the ‘science of skincare’, or ‘science and care’ – it’s concerning the science of magnificence. In fact, there are pivotal processes, from ingredient sourcing to product packaging, and whereas these are of utmost significance, it comes all the way down to what’s inside the bottle.
We aren’t newcomers to this magnificence commonplace – we are the usual.
As the primary to carry clear magnificence to the market in 1999, we’ve been on a transformative journey in direction of surpassing clear magnificence requirements via scientific innovation and revolution. With Dr. Cody Chalker, Ph.D., main analysis and product growth, you possibly can anticipate a mix of the most effective of nature with groundbreaking know-how.
From our meticulous ingredient testing course of to our progressive lab, our ‘Magnificence Bakery’, the place we develop probably the most efficacious formulation – sit tight as we take you alongside our journey via clear and cutting-edge skincare!
The Science of Clear Magnificence Elevated
There’s been a big shift within the magnificence business, the place many manufacturers are following swimsuit in direction of clear skincare merchandise. Nevertheless, 100% PURE has not been a follower, we’re a pacesetter. Because the pioneers of bringing clear magnificence to the market over 25 years in the past, we’re elevating the requirements to be higher than clear. This not solely means an unparalleled dedication to the best pure elements, but in addition an unwavering dedication to scientifically backed skincare.
The place does science meet skin-ovation at 100% PURE? Though we’re a magnificence model, we perform as a technology-driven innovation lab.
That’s proper! Lead Chemist, Dr. Cody Chalker, Ph.D, leads analysis and growth (R&D), and nanotechnology and drug supply strategies at 100% PURE (extra on these pores and skin developments beneath). We decide to the crème de la crème of pure elements and clear actives, and formulate cutting-edge, efficacious formulation via superior scientific strategies. And by ‘superior’, we’re speaking avant-garde!
At 100% PURE, we take a singular strategy of utilizing drug-delivery strategies for deeper penetration of ‘actives’ in magnificence formulations with out dangerous chemical compounds, Fast backstory: what are actives? A pores and skin lively is the aim of the product. It’s the motion within the product that addresses the priority that we’re seeking to treatment.
For instance, any actively moisturizing elements in a lotion or face moisturizer can be the ‘pores and skin actives’. Our pores and skin being dry can be the skincare concern. On this case, the lively ingredient as a hydrating part is perhaps vitamin E or hyaluronic acid. By this description, pores and skin actives sound nice. So, what’s the catch?
Sadly, with many standard pores and skin actives, the lively ingredient might be dangerous and mimic vital bodily capabilities and even disrupt the physique. As an alternative, we incorporate plenty of drug-delivery strategies for deeper penetration, and with out utilizing artificial petroleum-based polymers that declare to be ‘hydrating’ or ‘moisturizing’.
We make the most of naturally derived compounds, like hydrating hyaluronic acid from candy potatoes and potent hydrator polyglutamic acid from natto beans, and moisturizing Irish moss from seaweed to microencapsulate lively elements, making certain stability to make sure the shelf lifetime of formulation and deep penetration (patents pending).
And, that’s not all from this beauty-beyond-benefits model! As an alternative of present extraction strategies by way of Co2, steam distillation, and different processes, 100% PURE has additionally been making its personal extracts with higher and progressive extraction strategies which might be able to extracting much more of the lipids, antioxidants, nutritional vitamins, and different useful compounds with out utilizing chemical extractors, like acetone, hexene, and extra.
Crafting Superior Formulation: The Magnificence Bakery
Sugary sweets is probably not good for the pores and skin, but when it’s coming from our Magnificence Bakery, eat your coronary heart out! There aren’t any ‘samples’ to find out whether or not something is efficient and engaging due to the extreme scrutiny to sweeten the deal from the beginning.
We’re speaking concerning the meticulous course of behind creating our merchandise, the place conventional and progressive extraction strategies are mixed to protect the integrity and efficiency of pure compounds.
As pioneers within the pure magnificence business, we wish to be extra clear than glass and super-clear with our prospects about how we check our elements. Within the realm of pure magnificence, even when they’re pure elements, there’s a risk they may nonetheless react to one another in irritating or dangerous methods. However not on our watch!
Let’s sweeten the wonder pot with the model’s 9-Step Testing Course of that we use to verify we’re creating the most secure, and only merchandise for you, your well being, and the surroundings.
Step #1: Purity
Every ingredient is individually examined making certain nothing was used on the uncooked ingredient. Meaning NO synthetics, chemical pesticides, herbicides, and fertilizers.
Step #2: Ingredient Synergy
A cohesiveness check confirms the steadiness of mixed elements. This avoids a damaging chemical response.
Step #3. Efficiency
Checks the components’s effectiveness.
Step #4. Sensitivity Half 1
Our Product Growth crew assessments for irritability on the pores and skin.
Step #5. Sensitivity Half 2
The components is examined to see if it clogs pores.
Step #6. Synergy Half 1
The packaging is examined to make sure no toxins (BPA or phthalates) are current.
Step #7. Synergy Half 2
Further assessments to substantiate components is not going to degrade the packaging.
Step #8. Stability Half 1
Formulation are examined from 4 weeks to at least one yr to substantiate stability.
Step #9. Stability Half 2
Lively elements are examined from 4 weeks to at least one yr to substantiate stability.
To recap, we begin by ensuring that the elements we use are freed from synthetics, chemical pesticides, herbicides, and fertilizers. After combining elements, we check for the elements’ stability to keep away from damaging chemical reactions. As soon as we’ve made certain the elements safely mix, we have a look at its efficacy to see whether or not its product accomplishes what it says it’s going to do and whether or not the appropriate share of lively elements are performing as they’re purported to. Along with our ingredient testing, our packaging can also be examined for contaminants akin to phthalates, and BPA, that are two major chemical compounds utilized in plastic packaging that may pose well being dangers, in addition to flame retardants. We’ll quickly begin testing packaging for fluorinated compounds (PFA’s). One other part of our testing course of consists of making certain that our formulation are steady and that the packaging doesn’t corrode or leak into the formulation.
As you possibly can most likely inform, intense scrutiny goes into ingredient analysis, growth, and testing for the simplest formulation. Experience in pure elements apart, our dedication to security and effectiveness via rigorous testing is of utmost significance to our ethos. And it’s not nearly having experience in pure elements and the way we pair nicely with others. It’s about additionally understanding chemical buildings.
Keep in mind scientifically backed skincare? At 100% PURE, the importance of understanding chemical buildings in formulating synergistic blends amplifies the advantages of a magnificence components and it avoids potential hurt. This implies formulating isn’t so simple as mixing a gaggle of elements such as you may get away with in chemistry class. Mastering chemical buildings in formulation at 100% PURE is a skin-nessity for the simplest merchandise!
Take pure elements: now we have chemical buildings that both are synergistic, impartial, and even dangerous when mixed. For instance, there’s a typical mistake within the skincare realm of blending potassium sorbate (preservative) with vitamin C (an acid), and that causes benzene, which mutates pores and skin cells and causes DNA damaging exercise.
One other novice mistake is a more moderen model advertising and marketing vitamin C as a daytime serum. That’s a skin-tastrophe. Topical software of vitamin C causes photodamage when uncovered to the solar and shouldn’t be a product used in the course of the day. These are simply a few examples of why our 22 years of experience make a distinction, and why the model’s rigorous testing practices are a dedication to effectiveness and our prospects’ security and satisfaction.
Featured Improvements from Our Lab
A technology-driven innovation lab, the best-sourced pure elements, intense product testing protocols, efficacious formulation via superior scientific strategies, sustainable and environmentally sound packaging and ethics, balancing chemical buildings, and an ethos of surpassing clear magnificence requirements… oh, my!
It ought to make sense that now we have a number of 5 standout merchandise that embody the technological developments and clear formulations that we’ve championed.
Mushroom Peptide Serum
Key Substances: 11 Medicinal Mushrooms together with Lion’s Mane, Meshima, Chaga, and Shiitake & Quinoa peptides
Distinctive Advantages: Mushrooms profit the pores and skin in a myriad of how; for starters, they’ve confirmed to work as light, but efficient elements in skincare. Mushrooms are additionally an ideal ingredient for these with dehydrated pores and skin, due to their water-retaining properties.
What’s extra: mushrooms are wealthy in omega-3 fatty acids, which might enhance the pores and skin barrier by sealing in water and retaining pathogens out. Omega-3 fatty acids can even assist soothe and moisturize the pores and skin, which might be particularly useful to these with eczema and psoriasis.
Mushrooms can even assist assist the manufacturing of collagen. Collagen is a protein within the pores and skin, and it performs a key position in retaining it elastic and agency. Due to the antioxidant properties mushrooms in skincare possess, we are able to neutralize free radicals and defend in opposition to oxidative stress.
What makes 100% PURE Mushroom Peptide Serum particular? The model’s medicinal mushrooms components delivers a number of pores and skin advantages, together with unlocking firmer-looking pores and skin with eleven totally different skin-beneficial medicinal mushrooms plus quinoa peptides that make pores and skin extra resilient, and vibrant and improve firmness and elasticity.
Q+A with Dr. Cody Chalker about Mushroom Peptide Serum:
What are the advantages of utilizing mushrooms on the pores and skin?
Dr. Cody:
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Pores and skin Plumping:
Mushrooms are wealthy in polysaccharides akin to chitin, mannans, xylans, beta-glucans, and trehalose that are hydrating, skin-plumping molecules that re-hydrates to extend plumpness. -
Antioxidants
Mushrooms include varied antioxidants, together with ergothioneine, Vitamin C, Selenium, and Polyphenols to guard pores and skin cells from harm. -
Prevents Darkish Spots
Mushrooms include Kojic Acid which suppresses melanin to forestall darkish solar and age spots.
What are the advantages of utilizing peptides on the pores and skin?
Dr. Cody: We use plant peptides from Quinoa for two predominant capabilities. Peptides are brief chains of amino acids that stimulate our pores and skin to react to:
- Produce collagen and elastin to extend elasticity and scale back the looks of advantageous strains and wrinkles.
- Enhance pores and skin texture by selling cell turnover.
Espresso Bean Caffeine Eye Cream
Key Substances: Inexperienced Espresso / GreenTtea / Nutritional vitamins E, Ok & C / Aloe Vera
The proof is within the numbers–not to say the medical research! The cult-like following and 5-star critiques of our caffeinated eye cream could have you batting an eye fixed. As our #1 bestseller, this eye-dilic cream options luxe elements like moisturizing rosehip oil, stimulating caffeine from espresso and inexperienced tea, and firming vitamin C to maintain that perks up drained eyes very quickly!
Distinctive Advantages:
- Reduces Puffiness & Beneath-eye Darkness: Constricts under-eye blood vessels, eliminating puffiness and darkness
- Soothes Eyes: Reduces irritation, serving to to calm and soothe eye redness and irritation
- Brightens Eyes: Stimulates circulation, serving to to brighten the pores and skin and enhance its total texture
- Hydrates the Pores and skin: Nourishes and hydrates dehydrated pores and skin
- Protects Eyes: Free-radical-fighting skills assist restore UV harm
Q+A with Dr. Cody Chalker about Espresso Bean Caffeine Eye Cream:
How is Espresso useful to the attention space?
Dr. Cody: There are numerous skin-beneficial vitamins of Espresso however the two predominant chemical constituents that assist the attention space are 1) caffeine and a pair of) chlorogenic acid. Caffeine is a stimulant that will increase blood circulation which brightens darkish circles since darkish circles are sometimes from sluggish blood circulate. Caffeine can also be a diuretic which reduces puffiness. Chlorogenic acid is a robust antioxidant and anti inflammatory that protects from free radical harm and additional helps with de-puffing.
Multi-Vitamin + Antioxidants PM Eye Therapy
Key Substances: Nutritional vitamins C, D3 & E, Coenzyme Q10, and Retinol
Distinctive Advantages:
This isn’t like your common eye cream: this gem is formulated with skin-beneficial oils and the most effective nutritional vitamins for the pores and skin. This revolutionary oil-based components is full of the most effective nutritional vitamins for the pores and skin and attracts upon nutrient-dense oils from jojoba, avocado, rosehip, and inexperienced tea to boost plump suppleness within the pores and skin.
Extremely-concentrated with a number of nutritional vitamins and antioxidants, this extremely moisturizing eye remedy is designed to drastically reduce the looks of advantageous strains and wrinkles. The oil-rich, high-potency components has all the most effective nutritional vitamins for the pores and skin rolled into one little package deal: nutritional vitamins A, C, D3, and E.
Vitamin A (Retinol) is helpful for lessening the looks of solar harm and advantageous strains whereas selling youthful firmness within the pores and skin. Vitamin C promotes each collagen and elastin synthesis for extra plump, elastic pores and skin across the eye space. Vitamin D3 helps to stimulate mobile restore and regeneration, whereas vitamin E works to fade scarring and indicators of environmental harm.
Q+A with Dr. Cody Chalker about Multi-Vitamin + Antioxidant PM Eye Therapy:
Are you able to clarify the scientific course of behind how the particular nutritional vitamins and different elements within the Multi-Vitamin PM Eye Therapy work collectively to deal with frequent skincare considerations across the eyes, akin to darkish circles and advantageous strains?
Dr. Cody: Concerning the elements, Tetrahexyldecyl Ascorbate is a steady, oil-soluble type of Vitamin C. It’s meant to be an antioxidant in addition to offers a skin-brightening impact and in addition helps to spice up collagen. Vitamin E, additionally known as Tocopherol and Ubiquinone- Coenzyme Q10 each act as antioxidants that assist to guard the components. Tocopherol has additionally been proven to be able to having photoprotective properties. Retinol is the workhorse and helps scale back the advantageous strains and wrinkles across the eye. It has been formulated in order to not have an effect on people who find themselves extra delicate to retinol, however nonetheless be efficacious.
Nopal Cactus Cleanser
Key Substances: Rose water, Aloe leaf juice, and Rooibos Extract
The trifecta of purifying, anti-aging, and anti inflammatory properties on this cleanser could have you saying whats up to a softer, extra hydrated complexion with each wash.
Excessive ranges of nutritional vitamins E, C, and B plus important fatty acids don’t simply hold cacti hydrated – they’ve the identical impact in your pores and skin. As with every plant that grows in excessive situations, cacti are full of antioxidants; which suggests they’re useful for canceling free radicals and pores and skin irritation.
The addition of aloe soothes dry pores and skin and restores a splash of much-needed hydration. Bergapten-free bergamot oil fights acne-causing micro organism to cut back your threat of recent blemishes, whereas brightening outdated zits scars and your total complexion.
Q+A with Dr. Cody Chalker about Nopal Cactus Cleanser:
What are these skin-beneficial vitamins in Nopal Cactus?
Dr. Cody:
Minerals: Nopal cactus incorporates minerals akin to calcium, magnesium, and potassium, that are important for sustaining pores and skin well being. These minerals assist regulate hydration, assist pores and skin barrier perform, and contribute to total pores and skin vitality.
Amino Acids: Amino acids play an important position in sustaining pores and skin construction and elasticity. Nopal cactus offers varied amino acids that assist pores and skin well being and restore.
Betalains: Potent anti-inflammatory properties. Betalains scale back pores and skin irritation and redness, making them useful for people with delicate or irritated pores and skin.
Flavonoids: Flavonoids are plant compounds which have antioxidant and anti inflammatory properties. we defend the pores and skin from environmental harm and soothe inflammatory pores and skin situations.
Polyphenols: Polyphenols are antioxidants that assist fight oxidative stress, which is a significant contributor to pores and skin growing older. Load up on polyphenols for a younger and radiant complexion.
Fatty Acids: Nopal cactus incorporates fatty acids, akin to linoleic acid, which nourish and moisturize the pores and skin. Linoleic acid is an omega-6 fatty acid that helps pores and skin barrier perform and helps forestall moisture loss.
18.3% Lively Substances Vitamin C Glow Max Vibrant Masks
Key Substances: Nutritional vitamins E & C, Rosehip Seed & Sunflower Seed oils
It is a stronger, concentrated vitamin C remedy that goals to carry drastic enhancements from the primary software. It targets a number of areas: brightness, collagen manufacturing, elasticity, and even moisturization. The masks consists of quite a lot of highly effective elements like age-correcting Bakuchiol, CoQ10, and Vitamin E.
Q+A with Dr. Cody Chalker about 18% Lively Substances Vitamin C Glow Max Vibrant Masks:
How does the 18.3% Lively Substances Vitamin C Glow Max Vibrant Masks work?
Dr. Cody: The important thing ingredient is Vitamin C. Vitamin C is a robust antioxidant that helps to guard the pores and skin from environmental stressors akin to UV rays and air pollution. It additionally performs a key position in collagen synthesis, which is important for sustaining pores and skin elasticity and firmness. Moreover, Vitamin C brightens the pores and skin, reduces the looks of darkish spots and hyperpigmentation, and improves total pores and skin texture and tone.
We hope that you just acknowledge the trouble we make to create a greater planet for us and the animals that stay on it, all of the whereas making merchandise that hold you wanting unbelievable. So, proceed to be diligent within the merchandise you select, and do not forget that 100% PURE won’t ever declare one thing that isn’t true as a result of the humane alternative all the time comes naturally to us. 100% PURE has all the time been and can all the time be 100% cruelty-free.
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