Wish to get a jumpstart on the 2024 make-up traits to find out about? We tapped up a few of our favorite make-up artists to ask them to spill on the appears, methods and particulars they’re most trying ahead to going viral, in addition to their high make-up forecasts for the 12 months forward. Here is what they needed to say…

Tender glam

One development our execs firmly agreed on was gentle, refined glam that performs up pure options, relatively than masking them. “The largest overarching make-up development in 2024 will likely be naturally balanced make-up appears,” confirms high movie star make-up artist Ash Ok Holm, who counts Ariana Grande, Shay Mitchell, The Kardashians and J.Lo amongst her shoppers. “We’re seeing extra [of these looks] on TikTok, with celebrities additionally gravitating to softer glam moments,” she provides. “I believe the general development for 2024 will likely be a clear aesthetic with radiant, wholesome, softly-sculpted pores and skin,” agrees professional movie star make-up artist Diane Buzzetta, who has created appears for Hailey Bieber, Camila Morrone, Kendall Jenner and Sofia Richie.

How does this translate? Suppose flushed cheeks, feathered brows, dewy complexions, freckles and hydrated lips, says professional movie star make-up artist, Shelby Smith – whose shoppers embrace Dua Lipa, Maddie Ziegler, Addison Rae and The Kardashians. Attempt “pops of color to the cheeks, and lip liners topped with lip balms or gloss,” she provides.

“The give attention to pores and skin will nonetheless be big,” provides world movie star make-up artist Harold James, who has painted the faces of Laura Harrier, Rosie Huntington Whiteley, Tina Kunakey and Whitney Peak. “We are able to count on to see extra pure appears that embrace the pores and skin’s texture, pores, imperfections, and even pigmentation spots,” he says. This may type the premise of the gentle glam appears that can proceed over from 2023 corresponding to “latte-inspired make-up, shiny finishes, and a nod to the ’90s aesthetic and grunge,” Harold says.

To get the look, strive “concealing in areas solely the place wanted,” says Shelby. “Permitting freckles to be seen and even making them pop extra by deepening them with a freckle pen permits make-up to really feel like part of the pores and skin,” she says. She additionally reveals she’ll be coveting cream-based merchandise “that mix into the pores and skin to maintain the face trying recent whereas enhancing pure options.”

Blue tones

One shade specifically has been spotlit by the forecasters at Pinterest, who named blue because the one to look at of their Pinterest Predicts 2024 report. “Aquamarine make-up is again and bolder than ever,” they are saying, predicting that “in 2024, Gen Z and Millennials will discover new methods to include this ’60s staple into their fashionable magnificence routines.” As for crunching numbers, searches for “blue eyeshadow aesthetic” went up by 65% this 12 months, whereas “enjoyable blue nails” noticed a whopping 260% progress – and “aqua make-up look” is up 100%.