Do you bear in mind the place you had been on that fateful summer time day in 2021 when Kim Kardashian‘s KKW Magnificence posted what, on reflection, appeared like a everlasting farewell? “We’re at the moment away engaged on a brand new, extra trendy, elevated, and sustainable model and buyer expertise — the best way Kim has all the time envisioned,” the put up learn. “Thanks a lot for being on this unimaginable journey with us. We promise we can’t be gone for too lengthy.” However when years handed and Kardashian gave a lot entrepreneurial consideration to her shapewear and skincare companies, Skims and SKKN, it appeared, in reality, too lengthy. Followers had been shedding hope of ever seeing the reimagined make-up we had been promised. Till now.

On Tuesday, January 16, about two and a half years after KKW Magnificence introduced its hiatus, Kardashian posted an Instagram Reel that made the proverbial clouds half over the land of superstar magnificence manufacturers.

“Alright guys, so, I’ve been studying the feedback on the SKKN account, and so a lot of you need us to deliver shade cosmetics again,” Kardashian says whereas sitting in a beige armchair, sporting a slinky, black gown. She then reads a few of stated feedback: “Kim, we’d like the make-up. We’re dying out right here.” “Kim, the place is your make-up and perfume? I am dying for it.” “The world has been begging you. Can we get a launch date on make-up, although?” The feedback pile up into chaotic, echoing pleas till she says yet another factor on to the digicam.

“Guys. I hear you.”

Kardashian blows a kiss, after which the display adjustments to indicate a date: “01 26 24.” We’re unsure meaning her new make-up assortment is launching then or if that is once we’ll get extra particulars, although, as a result of, within the caption, she wrote, “We received the trace. Keep tuned for a BIG announcement… 💋”