Restaurant homeowners can construct their enterprise and private manufacturers concurrently.

Kelli Ferrell is a definite character within the restaurant area. Not simply because the founding father of Nana’s Rooster-N-Waffles, however as a dynamic particular person weaving collectively her roles as a mom, content material creator, entrepreneur, and self-taught chef.

On the earth of culinary arts, Kelli transcends the standard function of a restaurateur.

She makes use of Instagram as a digital platform to strategically separate her private model from that of the enterprise. Her @whoiskelli account gives a novel window into her day by day life, providing glimpses of her culinary prowess, trend insights, and the fun of motherhood.

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“@whoiskelli represents who I’m as a person, as a mom, as a content material creator, as an entrepreneur, and as that on a regular basis girl simply type of striving to construct her model,” Ferrell advised Shawn Walchef of Cali BBQ Media. “My diploma was in trend, merchandising, and design. It had nothing to do with culinary. So you may get slightly bit extra fashion-inspired issues. Nevertheless it’s meals and trend that you’d actually see on @whoiskelli.”

Then again, branding is a necessary ingredient for Kelli that extends past her function as a restaurant proprietor. Because the self-taught chef behind Nana’s Rooster-N-Waffles, she acknowledged the necessity to set up a separate model for herself. Kooking with Kelli grew to become an avenue the place her passions intertwine, showcasing her distinctive strategy as a non-traditional chef. “Kooking with Kelli is actually birthed for meals and trend,” she says. “I knew that I had the model, Nana’s Rooster-N-Waffles, however I used to be additionally my very own separate model of issues that I wished to do.”

Waffle Combine, Grits, and 24-Karat Gold Syrup

Kelli Ferrell’s entrepreneurial spirit does not cease at operating a restaurant; it extends to launching distinctive merchandise. She prolonged her model by introducing a line of merchandise, together with her waffle combine, cajun grits, and an expensive gold-flaked 24K Magik Maple Syrup.

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“I wished you, the buyer, to have the ability to take them dwelling and get artistic with them,” Kelli says, emphasizing her want for her visitors to expertise the creativity and uniqueness of her culinary choices.

“I wished to do a pure gold maple syrup so that you type of get that meals and trend luxurious.”

With all these large initiatives taking place, Ferrell can also be targeted on increasing Nana’s Rooster-N-Waffles, and in addition Ladies in Eating places, a lady empowerment motion that gives training and occasions to girls within the business.

“I consider in constructing with others,” says Kelli Ferrell. “I consider that it is sufficient room for all of us, and I am actually open to that.”

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