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We’ve been questioning if this present day would ever come, and now the announcement has formally been made by Queen B herself. Beyoncé is launching her personal hair-care model, and curly women in every single place are pumped. Some commenters are saying they don’t even care what the merchandise are, they’re nonetheless shopping for them.
On Instagram this previous Could, probably the most Grammy-awarded artist in historical past posted an image of her in her glam chair with voluminous curls and a bunch of lab samples of various formulation on the vainness, in addition to one other picture of her as somewhat lady with braids. The ultimate picture within the trio is a notice to her 308 million followers saying this:
“What number of of you knew my first job was sweeping hair in my mama’s salon? Future’s Youngster bought our begin whereas performing for purchasers whereas they had been getting their hair carried out. I used to be uncovered to so many various sorts of entrepreneurial ladies in her salon. I noticed firsthand how the methods we nurture and rejoice hair can instantly affect our souls. I watched her heal and be of service to so many ladies. Having discovered a lot on my hair journey, I’ve all the time dreamed of carrying on her legacy. I can’t wait so that you can expertise what I’ve been creating.”
Now, 9 months later, Beyoncé’s brain-child hair care model is formally right here. Introduced this morning through Instagram, Queen B’s hair-care model is known as Cécred (pronounced “sacred”), and will probably be dropping later this month, on February 20.
Whereas we don’t have too many particulars on simply what merchandise the road will function, Bey’s announcement put up caption sheds mild on the model’s core ideology: “Hair is sacred,” she writes. “The journey begins February 20.”
As of now, the Cécred website solely options beautiful movies of fashions getting their hair carried out—Blue Ivy included—however one picture that showcases a venn diagram the place “science” and “ritual” intersect factors at the concept that the merchandise won’t solely be science-backed and efficient, however rooted in ritual and heritage too.
Keep tuned for extra updates as we uncover extra about this long-awaited launch.
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