Home Beauty About Us – NewBeauty

About Us – NewBeauty

About Us – NewBeauty


Who We Are

NewBeauty is the definitive authority on all issues magnificence. Each on-line and in print, NewBeauty gives readers an in-depth take a look at the wonder business’s newest merchandise, cutting-edge improvements and breakthrough applied sciences. Whether or not it’s the newest high-powered skincare or in-office process, NewBeauty educates readers on the newest choices for pores and skin, hair, physique, wellness and smile. 

NewBeauty’s complete method to its subjects continues to solidify its fame because the business’s main scientifically correct, expert-driven and ethically balanced magnificence useful resource. 

NewBeauty’s model extensions embody product-sampling service TestTube, which delivers unique merchandise to readers’ doorways each three months; BeautyPass, an invite-only magnificence membership, permitting members to strive the perfect merchandise on this planet; and BeautyEngine, a first-of-its-kind market analysis division targeted on delivering insights and suggestions from probably the most engaged, in-tune, and aesthetically acutely aware magnificence customers. 

NewBeauty is printed by SANDOW, a frontrunner in innovation and design that delivers highly effective merchandise, companies and experiences to a extremely selective viewers.

Meet The Crew

Liz Ritter, Executive Editor, NewBeauty

Liz Ritter, Govt Editor

Liz has been an editor at NewBeauty for greater than 15 years. She is the de facto tester on the group for something delicate pores and skin and bathtub, and her thought of bliss is a fully-body therapeutic massage.

Hayley Mason, Vice President of Content Strategy + Growth, NewBeauty

Hayley Mason, Vice President of Content material Technique + Progress

Hayley joined NewBeauty because the VP, Content material Technique + Progress in January 2024. She joined the group from Dotdash Meredith, the place she labored for 5 years, most lately because the Normal Supervisor of InStyle and Form. She additionally oversaw content material technique for manufacturers, together with HelloGiggles, Martha Stewart Weddings, Journey + Leisure, and extra. Hayley has labored as a magnificence director and editor at Byrdie, Who What Put on, Refinery29, and Complete Magnificence Media, Inc. When not working, you will discover her planning her subsequent huge journey or on the lookout for the right purple lipstick.

Danielle Fontana Dooley, Associate Director, Digital Content, NewBeauty

Danielle Fontana Dooley, Affiliate Director, Digital Content material

Danielle is the affiliate director of digital content material for NewBeauty, overseeing editorial and branded content material throughout all digital verticals. Danielle has been at NewBeauty since 2014 the place she has held the roles of editorial assistant, assistant editor, digital editor, and senior digital editor. When she isn’t obsessing over a content material calendar, Danielle might be discovered on the lookout for the subsequent greatest nude lipstick, testing better-sleep swaps and refreshing her TikTok feed for recent Tayvis content material.

Britt Fallon, Director of Beauty, NewBeauty

Britt Fallon, Director of Magnificence

Britt has been an editor with NewBeauty for greater than 11 years, and labored in each the New York and South Florida workplaces earlier than going distant post-pandemic. She beforehand held the roles of Particular Tasks Editor, Senior Magnificence Editor and Magnificence Director. Earlier than NewBeauty, she was the Govt Editor at Beauty World, a magnificence commerce publication for business insiders. She loves testing new merchandise, investigating elements, and interviewing specialists and celebrities. She can be a superfan of tubing mascara, and has tried each one in the marketplace, and good balayage. Britt is married with two daughters, Ruby and Emma.

Leiana Foye, Senior Digital Content Producer, NewBeauty

Leiana Foye, Senior Digital Content material Producer

Leiana began at NewBeauty as a Digital Coordinator virtually 10 years in the past the place she gained expertise in manufacturing and social media. In 2023, she returned as NewBeauty’s Senior Digital Content material Producer the place she pitches, writes and strategizes magnificence procuring content material, along with producing and optimizing digital content material for NewBeauty.com. When she’s not testing and reviewing skincare and make-up, you may virtually definitely discover her in Prospect Park chasing after her 4-year-old and 2-year-old daughters.

Tatiana Bido, Aesthetic Content Manager, NewBeauty

Tatiana Bido, Aesthetic Content material Supervisor

A NewBeauty editor since 2015, Tatiana covers the newest traits in aesthetic remedies in addition to skincare, make-up and celeb information. Based mostly in Florida, when she’s not immersed on this planet of magnificence writing she enjoys spending time along with her son. Along with discovering out what’s new and subsequent, she lives for deep dives and discovering the origin tales on cult traditional merchandise and coverings. Whether or not she’s binging a Bravo present or at a live performance or pageant, she’s all the time discovering inspo for her subsequent story.

Allie Hogan, Senior Beauty Editor, NewBeauty

Allie Hogan, Senior Magnificence Editor

Allie Hogan joined the NewBeauty group in 2021. In her present function, she writes about all issues magnificence, skincare, and wellness continuous, and that’s how she likes it. When she’s not bopping to occasions all around the metropolis or interviewing celebs, she might be discovered engaged on fiction.

Rowan Lynam, Staff Writer, NewBeauty

Rowan Lynam, Employees Author

Rowan has a background in environmental science and social justice journalism, freelance reporting for nationwide publications since 2016, whereas attending college. Ending her diploma a 12 months early and attaining a Grasp’s of Science in Journalism, Rowan frolicked reporting in Chicago earlier than returning residence to be near her household. Her ardour for the innovative and pushing the boundaries led inevitably to NewBeauty, the place she writes deep dives on magnificence science, busts myths and deconstructs trending elements.

Isabelle Buneo, Editorial Assistant, NewBeauty

Isabelle Buneo, Editorial Assistant

Isabelle has been with NewBeauty since 2022, when she began as an Editorial Intern earlier than transferring to full time Editorial Assistant in 2023 after graduating from faculty. She is enthusiastic about inclusivity within the magnificence area and provoking others to make use of magnificence—particularly hair and make-up—as a instrument for self expression and pushing boundaries.

Jessica Braun, Marketing Coordinator, NewBeauty

Jessica Braun, Advertising and marketing Coordinator

Jessica manages NewBeauty’s social media presence as their Social Media/Advertising and marketing Coordinator. She crafts participating copy and crowd pleasing visuals throughout all social platforms. Since becoming a member of NewBeauty in 2021, Jessica has helped develop our social media attain by creating content material that resonates with our viewers. With a ardour for magnificence and make-up hacks, she makes our social channels vigorous, enjoyable and informative.

Sarah Eggenberger, Senior Editor-at-Large, NewBeauty

Sarah Eggenberger, Senior Editor-at-Massive

Sarah is the senior editor-at-large for NewBeauty, representing the publication on T.V. segments and movies, recurrently seen on The TODAY Present and Good Morning America. Starting her profession as an esthetician, then schooling to product growth and advertising, Sarah is now seen as an influential magnificence knowledgeable, magnificence curator and printed writer. Sarah has been with NewBeauty for over 12 years.

Within the Press

Discover our editors on: 

The TODAY Present

Good Morning America

New York Reside

Editorial Coverage

NewBeauty is probably the most dependable supply for your whole magnificence considerations, which is why we go straight to the supply—plastic surgeons, dermatologists, beauty dentists, hairstylists, make-up artists and extra—for expert-approved options. 

Not simply any physician makes it onto our pages. We be certain the medical doctors quoted and highlighted in our journal and on-line are board-certified, practising inside scope and respected and moral. All NewBeauty High Medical doctors are peer-reviewed and vetted to make sure their coaching and {qualifications} are legitimate. (Solely facial plastic surgeons, plastic surgeons and oculoplastic surgeons shall be quoted on surgical content material; dermatologists are tapped for non-surgical and minimally invasive process experience.)

NewBeauty.com content material is up to date regularly to make sure our readers have probably the most up-to-date data they should make knowledgeable selections. These tales are marked as “up to date.” 

Mind Belief

Made up of esteemed medical specialists, innovators, and main figures of their fields, the NewBeauty Mind Belief was established to fortify NewBeauty as a reliable and invaluable useful resource, upholding moral requirements and scientific rigor. Our editorial group collaborates carefully with Mind Belief members to uphold these requirements of excellence, making certain unparalleled high quality for readers.

Affiliate Disclaimer

At NewBeauty, each product we suggest has undergone rigorous unbiased testing and choice by members of our esteemed editorial group or the trusted specialists we work with. We maintain ourselves to the very best requirements, making certain that any product we promote is one we’d personally select and use. 

While you click on on a hyperlink to buy a product featured on NewBeauty, we could earn an affiliate fee. This fee helps our efforts to keep up the standard of our content material and proceed offering priceless insights to our viewers.


Every April we launch the NewBeauty Awards—a curated record of top-rated merchandise throughout skincare, hair care, physique care, wellness and smile care. We additionally award the easiest of in-office remedies and post-procedure care, plus improvements in sustainability. The award-winning merchandise that earn the coveted NewBeauty Awards seal, align with our mission as The Magnificence Authority to empower our readers to appear and feel like the perfect variations of themselves.

Our editors, alongside the business specialists in our Mind Belief, obtain 1000’s of submissions for newly launched merchandise all year long, and spend months testing the newest and biggest to chop by the litter. While you see our NewBeauty Award seal—whether or not looking for magnificence on-line, in retailer, or whereas in search of the highest aesthetic remedies at your physician’s workplace—you may relaxation assured it’s a high product.


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