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The I Care marketing campaign goals to safeguard the area’s historical past.
In a bid to have fun, protect, and promote the wealthy cultural heritage of AlUla, the Royal Fee for AlUla (RCU) has launched the I Care marketing campaign. This groundbreaking initiative goals to deepen public information, elevate consciousness, and instil a way of duty in safeguarding AlUla’s historic previous.
The marketing campaign spotlights RCU’s ongoing heritage safety initiatives, as AlUla transforms into the world’s largest residing museum. It focuses on safeguarding AlUla’s various cultural belongings, together with pure and artifical monuments, aligning with the objectives of Saudi Imaginative and prescient 2030.
The I Care marketing campaign has collaborated with worldwide artist David Popa, and unveiled a ‘vanishing art work’,’ symbolising the pressing want to guard iconic monuments. Popa’s sustainable and revolutionary art work, constructed utilizing pure components, emphasises the marketing campaign’s ambition to guard and cherish traditionally important locations. That includes two protecting fingers embracing the Tomb of Lihyan, Son of Kuza – Saudi Arabia’s first UNESCO World Heritage Website at Hegra – this art work serves as a robust metaphor for cultural conservation. It’s mentioned to erode over time.
Talking about engaged on the undertaking, Popa acknowledged, “I Care is not only a marketing campaign, it’s a celebration of AlUla’s and the Kingdom’s legacy and traditions,” he shared. “AlUla’s heritage is a treasure for the whole world, and I’ve been enriched by the enlightening conversations I’ve had with the native storytellers being skilled to tackle guardianship of this invaluable heritage.”
AlUla, with its various heritage websites, mountains, wadis, and desert surroundings, has turn into a world vacation spot for tradition, historical past, and archaeological discovery. It’s additionally a well-known vacationer spot now. And with the I Care marketing campaign, AlUla invitations the world to hitch in celebrating and defending its vibrant cultural heritage.
GO: Go to www.experiencealula.com for extra data.
The submit AlUla launches vanishing art work to guard heritage websites appeared first on FACT Journal.
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