What if oil and water may combine? Properly, you’d find yourself with CLEAN RESERVE H2Eau, a water-based perfume line that delivers attractive scents with out a whiff of alcohol. Premiering the primary water-based perfume formulated to final for over eight hours, CLEAN RESERVE has cracked the code on nonalcoholic scents, opening up an entire new world of wearable perfume for these with delicate pores and skin.

Breakthrough Know-how

There have been water-based fragrances prior to now, however in accordance with CEO of Clear Magnificence Collective, Greg Black, there have been historically been some sensory points with them. “Our analysis exhibits that client notion of water-based fragrances isn’t very favorable—they have a tendency to seek out it cheesy or sticky,” Black explains. “Additionally they discover it doesn’t final so long as an alcohol-based perfume.”

The concept was to deal with these points head-on, and create one thing that was hydrating, long-lasting and didn’t depart a cheesy sensation behind.

For the workforce, that meant determining tips on how to surpass an historic axiom: oil and water don’t combine.

“It’s so thrilling to have new know-how within the perfume world,” Black says. “To create one thing that permits the secure mixing of oil and water in a transparent system is solely new—all the newest water-based fragrances are milky.”

Based on senior director product and perfume improvement at Clear Magnificence Collective, Tara Kearns, this would possibly simply be the primary time a fragrance model has ever filed for a trademarked know-how. “This isn’t only a new know-how for perfume, it’s additionally sensorial and hydrating, in addition to long-lasting. It’s additionally the following stage of unpolluted, crammed with clear elements and constructed by sustainable practices.”

Lengthy-Lasting Scent

Based on Black, water-based fragrances of the previous have suffered from a comparatively brief lifespan, fading out lengthy earlier than an alcohol-based scent which may final round eight hours.

“We carried out our checks utilizing the identical oils, altering solely whether or not it was water- or alcohol-based,” Black explains. “And our water system was at parity with alcoholic fragrances at eight hours, with our system beating conventional fragrances at 12 hours.”

Moreover, slightly goes a good distance—which means you don’t must waste product to have a transparent, lasting perfume that may stand as much as a full day of damage. CLEAN RESERVE carried out its checks on over 140 members, together with these with delicate pores and skin.

“We had been capable of take a look at everybody from fragrance-lovers to individuals who keep away from it altogether on account of pores and skin circumstances,” Black explains. “And 88 % of them stated that CLEAN RESERVE H2Eau modifications how they relate to perfume, which is so attention-grabbing as a result of there hasn’t actually been innovation on this house for the final thirty or so years.”

A Perfume for Everybody

With scents that vary from amber cashmere to golden citrus, CLEAN RESERVE H2Eau is an eight-scent assortment that may be worn by any gender. The ocean glass–impressed bottle and driftwood-inspired cap create an approachable, unisex design that also lets itself get playful within the packaging. The water-inspired blue and botanical particulars clearly talk dominant scent notes whereas embodying a hydrating, refreshing really feel, and the gathering lets you simply go from work to nighttime.

“Our prospects have at all times beloved that our CLEAN RESERVE scents work of their skilled settings the place carrying a huge daring scent could really feel misplaced,” Black says. “The fragrances in our portfolio are developed to be nearer to the pores and skin of the wearer, not essentially to be worn for others. Nonetheless, the portfolio does embrace bolder, extra heady scents that provide bigger scent blooms and will be adjusted with mixing and layering of different scents.”

Staying on the slicing fringe of fragrance, CLEAN RESERVE locations itself as approachable by each women and men.

“Conventional female and masculine notes are not dictated to the buyer once they have the choice to mix as they need,” Black says. “Customers have the selection to make their perfume as discreet or as daring as they need, and we’ve discovered the layering side to CLEAN RESERVE fragrances permits for customized creativity that blurs the boundaries of conventionally gendered scent personalities.”