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New knowledge from OkCupid exhibits that singles who vote in native and midterm elections get extra Likes and Matches
Forward of Nationwide Voter Registration Day on September twentieth, OkCupid and Vote.org are teaming as much as encourage younger daters throughout the nation to register to vote and make their voices heard on this yr’s midterm elections. Starting in September and working via Election Day in November, OkCupid can be driving its customers in the US to Vote.org’s sources to assist folks register to vote, request an absentee poll, and discover their polling place.
About 9 in 10 (86%) of practically 3 million daters on OkCupid in the US are at present registered to vote — and singles are in search of individuals who take part in all elections. Final yr, individuals who mentioned they vote in midterm and native elections received 35% extra Matches and 26% extra Likes than those that solely vote within the basic election. In addition they had 52% extra conversations on our courting app when in comparison with individuals who mentioned they don’t vote.
Solely on OkCupid are you able to match on what issues via in-app questions. This yr, we’ve discovered that politics is the largest dialog starter and dealbreaker. Our matching questions associated to politics and voting have been answered greater than 150 million instances through the years. So we’ve added brand-new in-app matching questions forward of the 2022 midterm elections to assist our daters navigate conversations across the upcoming election and largest political points:
Proper now, virtually 8 in 10 folks on OkCupid (65% of Gen Z, 76% of Millennials and 83% of Gen X respondents) plan to vote within the 2022 midterm elections, held on Tuesday, November eighth. And singles who plan to vote within the midterms are reaping the advantages. They’re getting 31% extra Matches, having 21% extra conversations, and receiving 14% extra Likes.
“We all know our younger daters are politically engaged. A majority of Gen Z (79%) and Millennial (86%) singles on OkCupid are registered to vote, and Millennials are almost definitely to say they couldn’t date somebody who doesn’t vote.” mentioned Michael Kaye, head of worldwide communications at OkCupid. “We’re excited to accomplice with Vote.org to assist improve voter turnout and attain thousands and thousands of younger voters on OkCupid.”
“Voter registration and engagement amongst Era Z and Millennials is growing throughout the nation,” mentioned Andrea Hailey, CEO of Vote.org. “We’re proud to accomplice with OkCupid, which reaches thousands and thousands of engaged younger folks looking for reference to others. Simply as OkCupid works to take away boundaries from discovering love, Vote.org removes the hurdles related to voting. Daters on OkCupid are planning for his or her future, and so is Vote.org. Our democracy thrives after we join and be part of collectively. Now, we’re excited to work with OkCupid to energise extra younger folks as they make their plan to vote on or earlier than November 8.”
Vote.org is the nation’s largest voter registration and activation platform within the nation. Are you Vote Prepared? Go to Vote.org to register to vote, confirm your registration, request an absentee poll, discover your polling location, join election reminders and extra. Vote.org is your one-stop store to arrange to vote and make your voice heard.
Media contact: MichaelK@OkCupid.com
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