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Double-layer trench coats, utilitarian accents, belted corsetry, architectural tailoring and floral spotlights: the H&M X Rokh collaboration assortment was introduced on the nineteenth March, and with simply over two weeks to go till it launches, I am already in awe of the impression it is about to have.
“Rokh is on the forefront of a brand new wave of Korean designers whose conceptual-yet-wearable garments are fascinating vogue proper now,” says Ann-Sofie Johansson, Inventive Advisor and Head of Design Womenswear at H&M.
Former Celine alumni and winner of LVMH’s Particular Prize, Texas-raised and London-based Rok Hwang launched his namesake label again in 2016 and has been climbing the vogue-fame ladder ever since. His newest accomplishment, and the one which’s going to earn him even extra gravitas inside the business? H&M X Rokh – approaching the 18th April.
You may think about, then, my pleasure once I was invited to the H&M Showroom for a sneak preview – much more so once I obtained to strive each single piece on.
I am the form of individual that swoons for good tailoring – so no surprises that the studded blazer and matching pleated skirt, and the corset high and trouser co-ord had been my favorite appears to be like (and the gadgets which I will be sprinting to the checkout for). In an surprising flip of occasions, I additionally fell head-over-heels for one of many menswear designs: the uneven, dipped-hem cable-knit sweater, to be exact.
Elsewhere, and maybe much less shockingly, I used to be majorly drawn to the girly attire and floral prints. Who knew a pair of elbow-length gloves had been so essential to a spring outfit? Now I worry I will not be capable to go anyplace with out them.
And as for the removable hem costume? I’ve by no means been extra bought. This innovation deserves a number of rounds of applause – simply consider the a number of occasions you could possibly put on it to, with nobody being the wiser that it was the identical frock – and it match like nothing I’ve ever tried on earlier than. I do know LBDs are a without end hero, however I did not know they may very well be this good.
Each bit is as beautiful as I imagined, with a weighty really feel, expertly completed seams, intelligent particulars and even cleverer materials (learn: capsule wardrobe gadgets with head-turning twists). Mark my phrases: I feel this can be the quickest drop to promote out for H&M shortly.
Are we stunned when it was imagined by Central Saint Martins-trained palms who as soon as labored with Phoebe Philo, Louis Vuitton and Chloé? In all probability not.
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