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We get requested all. the. time. what our ideas are on Beautycounter. Are they really as clear as they are saying? Does their magnificence certification imply something? Do their merchandise truly work?! We’ve received the solutions to those questions and extra. Plus the rationale why I, a seasoned magnificence blogger, select to not purchase Beautycounter. Let’s dig in!

By: Lisa Fennessy
I’ve been requested “What do you consider Beautycounter” in all probability about 1,000 occasions since I first began out as a magnificence blogger in 2015. It was one of many very first questions I received and I’m nonetheless getting that very same query at present, practically 9 years later so…I figured it’s about time I answered it.

The lengthy and the wanting it’s, I don’t hate Beautycounter. I believe they’re doing a little issues very well, however there are additionally a couple of the explanation why I received’t personally use or promote this line. Right here’s my trustworthy opinion about Beautycounter.
IN THIS POST:
Beautycounter execs

1. Beautycounter is a greater possibility
Beautycounter is a greater possibility that works. If that is what you want and you’re proud of it, I’m blissful for you. It’s WAY BETTER than mainstream choices and you’ll be ok with utilizing this mascara or blush or basis or SPF over typical
In the event you take away nothing else from this put up, I would like you to remove this!
2. Beautycounter works
I’ve tried some BeautyCounter over time and I’ve personally loved the expertise. I believe it performs nicely, the packaging is cute and I by no means felt like my expertise was degraded as a result of I used to be selecting one thing more healthy. A pair years in the past, I used to be gifted their lipstick in BC Purple and liked it— Petal is actually fairly too. I additionally assume their shampoo works nice.
3. They’re advocating for higher magnificence legal guidelines and laws
Love this. You’ll be able to see all their advocacy work right here.
4. Some extra standouts…
Not each clear magnificence model does these items so I believe it’s essential to offer snaps for…
- Testing for hint contaminants comparable to (some) phthalates and (some) heavy metals.
- Conducting in-person audits of their mica suppliers to make sure no little one labor.
- Prioritizing moral vanilla and palm oil.
- Committing to 100% of packaging to be recycled, recyclable, refillable, reused or compostable by 2025.
- A few of their merchandise are third-party verified by EWG.
RELATED: The New Knew’s Prime Magnificence Merchandise of 2023
Beautycounter cons


Now these might not be cons for everybody, however these are cons for me and the the explanation why you received’t see me utilizing or selling Beautycounter.
1. I don’t like among the elements
Beautycounter formulates with some elements that go in opposition to the grain of The New Knew. As a crew, we now have dedicated to persevering with the higher magnificence conversion and pushing the trade ahead due to this fact we now have some laborious “nos” in relation to elements.
Amongst these are elements like phenoxyethanol, which Beautycounter makes use of just about throughout the board as a broad spectrum preservative. You’ll be able to learn extra about why I don’t like phenoxyethanol right here.
As well as, additionally they formulate with a number of microplastic elements, together with acrylates copolymer, acrylates/C10-30 alkyl acrylate crosspolymer, carbomer (poly(acrylic acid)), hydroxyethyl acrylate/sodium acryloyldimethyl taurate copolymer and sodium acrylates copolymer.
Kate Noonan, molecular biologist and beauty chemist explains, “These particular elements had been banned on September 25, 2023 within the EU. The ‘acrylates copolymer’ microplastic ingredient usually accommodates ~1500 ppm residual poisonous acrylic acid monomer. If used at a normal system share of 10-15%, the residual acrylic acid would possibly exceed the 2ppm OSHA restrict for every day dermal publicity within the ultimate product.”
Kate continues, “I want to see Beautycounter swap away from microplastic elements altogether and use an Ecocert licensed thickener like xanthan gum or capryloyl glycerin/sebacic acid copolymer.”
2. I don’t like their messaging, which toes the greenwashing line, IMO
When a model makes it their mission to “set the cleanest requirements in clear magnificence” whereas truly NOT setting “the cleanest requirements in clear magnificence” —that’s an issue for me.
The cleanest requirements in clear magnificence are at present set by the COSMOS / ECOCERT certification. Details. With the assistance of Krupa Koestline, Clear Beauty Chemist, Ayurvedic Practitioner, and Founding father of KKT Innovation Labs, we in contrast the hottest clear magnificence requirements and you’ll see for your self that the COSMOS certification is by far essentially the most thorough, meticulous, encompassing and strict commonplace.
Apparently sufficient, COSMOS additionally doesn’t permit phenoxyethanol in formulations, so I’m simply sayin’…you’ll be able to’t “set the cleanest requirements in magnificence” when there are requirements which can be clearly “cleaner” than yours, lol.
3. I don’t like supporting MLM (multi degree advertising and marketing) companies
In a nutshell, MLMs (like Beautycounter) are a sort of direct promoting the place impartial contractors promote merchandise to clients and recruit others to do the identical. This sounds benign on the floor, however can result in monetary and emotional pressure and even the federal government warns in opposition to collaborating.
Anyway, the worst forms of MLMs are pyramid schemes (that are technically unlawful, however many MLMs are getting round it with lobbying, authorities connections and an absence of FTC assets—get a deep dive into the historical past of MLMs right here), which may financially devastate individuals. I’m not saying Beautycounter is that. The truth is I do know it’s not. Nonetheless, simply the truth that if you wish to begin promoting Beautycounter, you need to PAY BEAUTYCOUNTER sits sideways with me.
Title me a job at every other level in your life the place you “received the job” after which they requested you to open up your pockets and pay them. It’s insane! To enroll you need to purchase a $50 starter equipment after which you’re instantly offered different “starter units which can be solely accessible throughout enrollment” (a few of that are upwards of $700).
In the event you really need individuals to succeed, why use shortage advertising and marketing ways?
And in case you select to bypass these starter kits, you’re AGAIN inspired to shell out through the use of your 25% off Model Advocate low cost to buy unique enterprise aids and the positioning.
Guys.
I do know it’s not the identical factor, however my work kinda is. I’ve been promoting different manufacturers’ magnificence merchandise for nearly 9 years now. I’ve labored with over 100 manufacturers in a number of capacities as an envoy, affiliate and on sponsored content material, and I’ve by no means (let me say it once more for emphasis) NEVER been requested to purchase a product a model wished me to promote. Not even on day 1 after I had zero followers and 0 web page views.
That being stated, in case you promote BC and it’s been good for you, then that’s nice. I’m speaking in broad strokes with the intention of highlighting the larger image. I’m not right here to chop down your online business and I’m genuinely blissful for you.
4. Everybody and their sister is promoting it—you don’t want me to
Lastly, I’m right here that can assist you uncover and enjoyment of wholesome magnificence (and extra). I all the time say, let me be your guinea pig! I really like attempting out issues and reporting again on what I like and what I don’t. Plus, I’ve entry to magnificence trade consultants, beauty chemists who do that for a dwelling and a crew of magnificence aficionados who will help you perceive extra about what you’re placing in and in your physique. This works for you and it really works for me.
“I do know I can purchase ANYTHING that Lisa recommends… I used to spend hours researching merchandise and elements record, however not that I belief Lisa and the way strict she is along with her merchandise, I now not analysis a lot and have saved a lot time and stress.” – Ashley, TNK reader
The very last thing you want is me in your inbox promoting you on Beautycounter. You’ve already received your subsequent door neighbor, your sister-in-law and that woman from e book membership to try this for you. I’m good!
Have you ever tried Beautycounter? What do you assume?

TNK Group Observe: This text accommodates affiliate hyperlinks. TNK makes use of affiliate hyperlinks as a supply for income to fund operations of the enterprise and to be much less depending on branded content material. TNK stands behind all product suggestions. Nonetheless have questions on these hyperlinks or our course of? Be happy to e mail us.
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