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The soccer icon might be seen sporting at these and shemagh within the model’s newest commercial.
Saudis are extra accustomed to seeing Hollywood A-listers and sports activities superstars on their screens than on the streets of Riyadh. From actress Sofia Vergara to sporting icons corresponding to Cristiano Ronaldo, the Kingdom has come a good distance. Amongst these stars is Lionel Messi, the soccer legend, who has turn into the brand new the face of Sayyar, a males’s trend model primarily based within the Kingdom.
Sayyar, identified for its beautiful craftsmanship, proudly introduced its collaboration with Messi via a video posted on social media. Within the brief clip, Messi might be seen wearing conventional Saudi apparel – a white thoub complemented by Sayyar’s shemagh. Feeling the material of the shemagh and making certain the agal stays steady on his head, his nod to the standard provides to the authenticity of the collaboration. Plus, Sayyar’s partnership with Messi elevates the model’s profile and in addition reinforces Saudi Arabia’s place as a hub of cultural trade.
كشختك وأناقتك ماتلقاها إلا من #سيار
اكشخ بشماغ "سجنتشر أر" نفس الـ GOAT#فخامة_ميسيhttps://t.co/p686dmvmIl pic.twitter.com/Fg1gR1Ak4j
— سيار | Sayyar (@sayyargcc) March 12, 2024
The Sayyar collaboration isn’t Messi’s first rendezvous with Saudi Arabia. Final yr, he was introduced because the Kingdom’s tourism ambassador and has been instrumental in showcasing Saudi Arabia’s numerous sights to a world viewers. Via a viral marketing campaign, he broke stereotypes, inviting travellers to expertise the richness of Saudi tradition firsthand. His presence in numerous places throughout the nation additional proved his dedication to showcasing the Kingdom in all its glory.
As worldwide stars workforce up with Saudi manufacturers like Sayyar, it’s evident that these partnerships forge lasting bonds that stretch past borders. And with the likes of a number of the largest names on this planet of leisure, corresponding to Jason Momoa, Kanye West, Karim Benzema, and numerous others, one can solely anticipate what — or somewhat who — is coming subsequent.
GO: Go to https://sayyar.com for extra info.
The put up Lionel Messi is the brand new face of Saudi menswear model, Sayyar appeared first on FACT Journal.
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