On this thought scary episode I welcome the wonderful Michelle Feeney, founding father of Floral Avenue, again on the podcast for a chat about all issues intercourse and scent.

Michelle and I focus on the best way that some fragrance is offered to us and why in some ways it feels outdated and demeaning. As shoppers what will we really need from our fragrances? Is all of it about attracting another person or ought to or not it’s extra about what makes us joyful and in that case ought to the advertisers re-consider their messaging and imagery?

This episode will make you query what perfume stands for and the way as shoppers we must always count on to be spoken to by the markettiers with the massive budgets who do not at all times appear get it proper.