Rihanna is many issues: musician, magnificence model founder, one of many best-dressed individuals on the planet, mom of two lovely sons, and now … a movie noir star? Properly, kind of. Rihanna and her accomplice A$AP Rocky put their twist on the favored ‘40s style to advertise Fenty Magnificence’s Lux Balm Extremely-Hydrating Cherry Lip Balm, full with Rih’s tackle movie noir femme fatale hair.

Within the black and white brief movie, titled Born to Steal: Yours, Mine, Ours, Rihanna performs a “elegant dame” who has “odd methods of exhibiting her affection” — particularly, swiping her accomplice’s lip balm. The star goes full retro glam for the video, sporting her hair in a brief, fluffed-out curly bob. Her hair is far darker than the honey-blonde shade she’s been sporting most lately, befitting of the lip balm-stealing vixen she performs within the brief. The bob is deeply parted to at least one aspect as many ‘40s and ’50s hairstyles usually had been, with a couple of swoopy little ringlets gelled down throughout her brow. The highest part curls are extra outlined, evolving right into a poofy cloud of brushed-out curls close to her cheekbones and down previous her chin, hitting simply above her collarbones. It is retro-inspired for certain, however performed the Rihanna manner: impossibly cool, timeless but cutting-edge, and sure to finish up on one million moodboards.