Whereas the vast majority of us would fortunately admit to retaining not less than one eye on the newest style developments, it’d shock you to be taught that among the world’s greatest celebrities – and, after all, their stylists – additionally prefer to verify in on what’s scorching on the planet of wardrobes.

Positive, they’ve entry to the world’s most high-end designers – those who usually dictate the developments – however if you happen to’ve ever seen a runway from begin to end you may know {that a} single assortment from anyone designer usually spans all method of developments, with limitless silhouettes, colors, materials and ideas referenced.

So what are the probabilities that numerous superstar shoppers will go for the very same pattern? And what are the probabilities that they’re going to go for it to put on to the very same occasion?

Effectively, if the primary two instalments of 2024’s Awards Season is something to go by – it is apparently a lifeless cert.

A number of months in the past – virtually a 12 months, actually – whereas attending limitless runways throughout February 2023‘s instalment of style weeks throughout the globe, we raised the purple alert.

“Folks at all times need to learn about ‘the color of the season’,” we wrote in our autumn/winter 2023 pattern report, “and whereas fuchsia remains to be having its second because of the Barbie film there isn’t any doubt amongst style insiders that the actual on-trend hue for AW23 is purple. Not a smooth purple, not a ruby, a crimson or a burgundy, however good quaint scarlet. Put on it head-to-toe for bonus factors.”

Quick ahead a number of months and there was no denying it… Daring purple appears had been showing in every single place, from our Instagram feeds to TikTok’s FYP, celebration season dance flooring and even in your work colleague who at all times claimed to “hate carrying purple!”.

It took over the nation, however – and that is nice information if you happen to actually invested within the pattern – it appears this is not a pattern we’re leaving in 2023. Not if our favorite purple carpet celebrities have any say within the matter, that’s.

With everybody from Margot Robbie (in Balmain) and Dua Lipa (in Prada) to Florence Pugh (in Valentino), Emily Blunt (in Armani Privé), and Julianne Moore and Michelle Yeoh (each in Bottega Veneta) all championing the hue, it appears that evidently after solely the opening two occasions of purple carpet season we have already got our color of the second. Now not restricted to a ‘season’, we’re having to dub this a ‘second’.

How lengthy this ‘second’ will now final? Who is aware of… However we do know that we’re undoubtedly snapping up that purple knit we determined towards again in November in concern of the pattern’s hasty decline.

This is hoping it’s going to lastly usurp ‘Barbie pink’.

For extra from Glamour UK’s Vogue Editor Charlie Teather, observe her on Instagram @charlieteather.