Trend rental is having an enormous second, however what precisely is it and the way does it work?

With Christmas simply across the corned and New Yr’s Eve not far behind, is anybody else desperately trying to find a brilliant stylish assertion look that is not already owned by no less than one of your pals?

Add to that our severely depleted financial institution accounts proper now and our perpetual concern of the style world’s damaging influence on the state of the planet, and you will realise why the wardrobe wrestle is proving so frighteningly actual.

Over latest months, nevertheless, there’s been an actual rise in a wholly new method of purchasing which makes designer trend not solely extra reasonably priced, however extra sustainable too. I do know that sounds too good to be true, however for as soon as it is not.

Trend rental providers have exploded onto the scene over the past couple of years, providing each day/weekly loans of high-end, wish-list, could-only-ever-dream-of-owning outfits for a mere fraction of their common value.

Offering the proper antidote to quick trend, this manner of borrowing clothes slows down relentless manufacturing traces – which often produce far better provide than there’s demand and end in unimaginable waste – and in flip requires far much less materials than if we had been to all purchase every merchandise as new.

This is how these of us at GLAMOUR HQ are getting our mitts on designer items this season with out the worth tag and, crucially, with out the environmental guilt.

1. COCOON

Why we love: A luxurious bag subscription service, from £79 a month you’ll be able to faucet into Cocoon‘s large archive of quintessential purses, from restricted editions and classic to the most popular new kinds. Deliveries arrive the following day and are in good situation because of Cocoon’s partnership with Restory.

2. BY ROTATION

Why we love: The UK’s first peer-to-peer trend rental app, By Rotation is the proper place to snap up that high-end, cult piece that you just could not presumably afford outright. Most-loved amongst trend influencers for its Dior Saddle Bag, a burgundy Woman Dior, Zimmermann’s summer season attire and Jacquemus’ iconic Le Chiquito Bag, the By Rotation staff at the moment are on the hunt for a timeless tweed Chanel swimsuit.

3. MY WARDROBE HQ

Why we love: Some of the complete rental trend providers obtainable, My Wardrobe HQ runs an enormous operation and works with a smorgasbord of influencers who assist retain the platform’s personable method. Its purchase and borrow mannequin permits customers to ‘attempt earlier than they purchase’ with no hidden prices.

4. HURR

Why we love: Specialising in mid-priced luxurious manufacturers – suppose Rixo, Ganni and Rejina Pyo – Hurr is a peer-to-peer rental service with no central hub, which means lenders are answerable for posting, couriering or exchanging their objects in individual – sort of like Airbnb for trend. Seven day costume rent begins from £30 and for these residing in central London, objects might be delivered by fully-green bicycle courier service Pedals.

5. SWISHED

Why we love: Among the greatest partywear choices on all the rental scene, if there is a particular designer costume you have been eyeing up for New Yr’s Eve then likelihood is it’s going to be obtainable on Swished. With rental choices obtainable for 4 days, 8 days, 12 days or 18 days, you are all set whether or not you are needing one thing for one evening solely or a full new wardrobe to your subsequent two week vacation.

6. BAG BUTLER

Why we love: A London-based bag rental service launched in 2019, Bag Butler’s staff retains a constant eye on the most recent tendencies within the purse world and guarantee availability of a powerful rotation of the very newest must-have baggage. Obtainable from £60 for a four-day rent, you’ll be able to e-book a bag for so long as you want and can obtain a reminder electronic mail the day earlier than it is as a result of be returned – , simply earlier than you begin to get too connected.

7. LOAN THE LOOK

Why we love: With a studio close to Holland Park obtainable for these of you who wish to attempt earlier than you… Properly… Lease, Mortgage The Look banishes these nerves of counting on a costume that may not really give you the results you want IRL. With similar day supply obtainable for London dwellers, it is actually the proper service for these within the capital.

8. FOR THE CREATORS

Why we love: For The Creators lets pregnant ladies and new mums get in on the rental motion with its pioneering maternity rental platform designed to help new mums by means of each step of their journey into motherhood. FTC launched in 2020 by founder Lyndsay Mason, a first-time mum on mat go away who was each annoyed and shocked at the lack of postnatal ranges that suited her private fashion. As an alternative of getting to spend money on costly “maternity” kinds that ordinarily would by no means be in your wardrobe, or resorting to purchasing poor high quality fast-fashion objects that simply ‘did the job’ Lyndsay wished to create a rental service with cool, lovely, well-made outfits from manufacturers you’re keen on while being secure in the information you had been doing all of your bit for the planet. It now shares impartial manufacturers comparable to With Nothing Beneath, Desmond & Dempsey, Reformation, Sézane and Albaray and reminds us that renting 1 x £100 costume (as an alternative of shopping for) can save the equal CO2 of that produced by travelling 245 miles in a automotive. FTC have saved the equal of 528,000kg of CO2 since inception, by renting over 3000 clothes thus far.

For extra from Glamour UK’s Trend Editor Charlie Teather, observe her on Instagram @charlieteather