You might positively say that sustainability is trending within the magnificence world proper now. Go into any magnificence retailer or web site and I’m certain it gained’t take you lengthy to discover a product labeled ‘eco-friendly’ or ‘recyclable packaging’. Don’t get me improper, utilizing higher packaging is a good step ahead relating to sustainability in magnificence however the place do most manufacturers stand relating to sustainability? True sustainability goes past simply packaging and appears at what’s contained in the product. What sort of elements are we utilizing? How are they sourced? How is the top product manufactured? All of those are necessary inquiries to ask relating to sustainability in any product, particularly magnificence.

Magnificence is an enormous enterprise with the potential for giant influence however it’s also a really private expertise. We put these merchandise on our our bodies day by day and the impacts of them transcend simply what we’re absorbing into our pores and skin. The contents of those merchandise additionally inevitably wind up down the drain after we bathe and into oceans and rivers. A 2015 research even discovered parabens (chemical preservatives poisonous to folks & planet that you simply gained’t discover at Juice Magnificence) within the tissues of dolphins, otters, and even polar bears.

This is the reason I used to be so excited to talk with Karen Behnke, the founding father of Juice Magnificence on a current episode of the Glo Eco podcast to speak about true sustainability in magnificence and what clear magnificence actually means. Karen is a real advocate for merchandise that aren’t solely clear and secure for folks, but in addition for the planet and the animals we share it with. As you’ll hear within the podcast episode, Karen’s journey to begin Juice Magnificence was impressed by her personal particular person journey in discovering the dangerous results typical magnificence merchandise can have on our well being and the atmosphere. Her private expertise with a uncommon blood dysfunction as a baby and the contamination of her hometown with flame retardants fueled her ardour for wellness, environmentalism, and high-performance skincare which all got here collectively to turn out to be Juice Magnificence. Lengthy earlier than ‘clear’ and ‘sustainable’ magnificence was a buzzword, Juice Magnificence has been creating pure and sustainable magnificence merchandise for 19 years in Northern California.

“Our purpose from day one was to match the standard manufacturers efficacy or outcomes, however to do it within the healthiest approach attainable for folks, animals, and the planet”
-Karen Behnke

The Juice Magnificence strategy is so distinctive as a result of they’ve created their very own customary for ‘past clear’ magnificence that goes farther than business requirements to make use of licensed natural elements and create merchandise which might be secure for folks, planet, and animals. Juice magnificence has a lengthy checklist of unacceptable elements that they keep away from of their formulation.

By utilizing natural elements, we’re not solely treating the planet higher we’re additionally getting higher skincare outcomes! As Karen stated within the podcast, analysis has discovered that natural elements have been discovered to have as much as 30% greater antioxidant ranges than non-organic. What does that imply for us magnificence lovers? Nicely it means higher skincare outcomes as a result of antioxidants struggle the free radicals that trigger darkish spots, wrinkles, and lackluster pores and skin.

Licensed natural elements aren’t simply nice to your complexion although. Utilizing licensed natural elements in magnificence merchandise additionally performs an enormous half in defending the atmosphere and animal well being by supporting natural farming. Natural farming practices don’t depend on poisonous pesticides and chemical compounds, which may hurt the soil, water, and wildlife. By selecting merchandise with licensed natural elements, we’re supporting sustainable farming practices which might be higher for the planet and future generations.

Central to Juice Magnificence’s dedication to sustainability is their Farm to Magnificence strategy at their distinctive solar-powered farm in Sonoma County, California. Spanning over 20 acres, this eco-friendly facility epitomizes their dedication to true sustainability. On the farm, they’re working with scientists to develop and produce some severely spectacular natural elements grown completely for skincare. Notably, they’ve grown & harvested one of many highest antioxidant grapes on the earth, the Sagrantino grape, which you’ll find at present of their spectacular SuperGrape Youth Renew Serum with Hyaluronic Acid.

By creating merchandise like this, with extremely efficient natural elements, we’re not solely supporting the natural motion however we’re additionally getting some severely unimaginable skincare outcomes. I imply…have you ever tried the Stem Mobile line? That is the type of innovation we have to see in magnificence and why as an environmental and local weather activist, I’m so proud to help Juice Magnificence and the modern work they’re doing. These items don’t occur in a single day and Karen has been paving the way in which for actually natural and sustainable magnificence that’s secure for folks & planet for many years. I can inform you from private expertise that it’s tales like this and merchandise like this that may make actual change by making sustainability enjoyable, joyful, and delightful!

To be taught extra, try Karen’s full interview on the Glo Eco podcast linked right here.