Jessica Alba, founding father of The Sincere Firm

“Rising up, I struggled to seek out examples of numerous magnificence icons, and that have has profoundly formed how we strategy Sincere Magnificence at this time. I used to be at all times decided to pave a path for individuals who didn’t match the everyday magnificence mould of Anglo/Caucasian. I bear in mind feeling like I by no means noticed myself or my heritage mirrored in what the world was selling as stunning. As a Latina, from our very inception, I’ve labored to make sure that range, fairness, and inclusion are the cornerstones of our firm tradition, our product innovation course of, and our advertising right here at Sincere. I’m proud that we now have the primary Afro-Latina CEO of a publicly traded firm and a various board of administrators and management crew. Collectively, we’re working to determine new magnificence requirements and be sure that all individuals, particularly the Latin group, are represented in every part we do.”