Home Beauty Make-up By Mario’s New Line Pulls From Childhood and New York Heritage

Make-up By Mario’s New Line Pulls From Childhood and New York Heritage

Make-up By Mario’s New Line Pulls From Childhood and New York Heritage


For any make-up followers on the market, there may be seemingly lots you already know about Make-up by Mario and the model’s fearless chief and famend celeb make-up artist, Mario Dedivanovic. From his close-knit relationship with the Kardashian clan to his well-known lip-liner tips and iconic, repeatedly sold-out palettes, lots of issues come to thoughts once we hear Make-up By Mario. However, there’s additionally lots concerning the 40-year-old make-up mogul that followers don’t know—he’s a New York native and NOT from Los Angeles, for starters.

There was lots I didn’t find out about Dedivanovic once I had the pleasure of sitting down with some fellow business members to listen to from the model chief about his new launch. (He’s a little bit bit psychic, he began his profession at Sephora and he offers nice manifestation recommendation, to call a number of.) Whereas all of those info could seem unrelated, Dedivanovic’s humble beginnings, childhood reminiscences and New York heritage had been all formative facets within the creation of his new SuperSatin Lipstick ($28). Forward, the make-up celebrity talks all issues product improvement, from the important thing substances to the tales behind every shade title.

Make-up by Mario SuperSatin Lipstick: A Private Line for the Bronx Native

As Dedivanovic defined through the launch panel, entering into the world of satin lipstick has been a protracted overdue endeavor, as he finds himself choosing satin mixtures when he’s doing glam on his A-list shoppers. Creating this new line, although, goes a lot deeper than only a new formulation for the Bronx native, as lipstick holds a deep, sentimental worth for him. “There was a lipstick [my sister] would apply each morning—I don’t know what it was, most likely L’Oréal— however once I began making this line I type of recreated that precise lip that I envisioned as a toddler looking at her doing her make-up. That grew to become Bronx Child (Mario’s favourite of the 18 SuperSatin shades).”

It’s protected to say that lipstick has been a formative a part of Mario’s make-up journey, therefore why he took such cautious consideration in crafting this line. Dedivanovic began working at Sephora within the flat iron district of Manhattan at 17 years previous as a perfume marketing consultant, however one in every of his most outstanding reminiscences from his time on the retailer was when he did his first ever make-up software. “Flatiron was the place I really did my first make-up software ever. I bear in mind it was night time and the shop was gradual and I used to be type of ‘cool’ with the supervisor—I used to be a perfume marketing consultant so I wasn’t allowed to do make-up—however I requested her if I might and she or he mentioned sure and so I did a three-hour lengthy software.” And thus was born the attractive, nude SuperSatin shade Flatiron. “There’s lots of these reminiscences on this assortment.”

Every of the 18 shades within the SuperSatin line is known as after an space of New York Metropolis that holds particular worth to Mario, or to his workforce, as he famous that the opinions of his colleagues are of the utmost significance to him. “Sam, for instance, she’s one in every of my women who’s been with us from the start, and she or he lives in Staten Island, however it at all times fascinates me that she’s the primary one within the workplace and she or he lives the farthest away,” he explains. “She wakes up so early within the morning and takes the ferry. She lives on the South Shore, and so I mentioned, ‘Sam, let’s title one of many shades South Shore.’”

The Making of SuperSatin

Past the deep, private connections that make SuperSatin so particular, Mario additionally spent numerous hours making certain that the formulation was precisely what he wished it to be. By way of priorities in creating SuperSatin, Dedivanovic explains that “grip” was of giant significance. “With this line particularly, it was largely about consolation. Grip is at all times one of the vital necessary phrases that I exploit in product improvement throughout all classes of make-up. Sensorially, I simply hate when merchandise slide an excessive amount of. It’s okay when merchandise slide while you first apply to be able to manipulate it, however then I don’t need it to maneuver round. This product is an especially comfy lipstick to put on, however it additionally offers a pleasant grip.” I can attest—having tried each shade, it’s type of superb how comfortably and easily the product goes on, however it additionally manages to remain in place with out feeling dry or tight.

By way of general vibe and inspiration, Mario explains that he “wasn’t making an attempt to reinvent the wheel” in the case of the SuperSatin launch. “I actually simply wished to channel this basic, iconic satin lipstick world that’s paying homage to my upbringing and particularly my early years in New York and doing make-up,” he begins. “Again then we didn’t have loopy fancy lipsticks—it was only a lipstick tube, and I really like that. I really like easy and basic. Bringing that concept to the model with this assortment is simply the proper juxtaposition of a basic concept and a contemporary formulation.”

You can also channel your inside little one and savor a slice of New York heritage with any of Mario’s 18 SuperSatin shades, accessible now solely at makeupbymario.com and in-store and on-line at Sephora.



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